Master your craft
Investor Deck
$1.5M Seed Round | October 2025
Skill Building is Broken
$3.2B spent annually on recruitment & training
—with no platform that validates real skills
Usta: Where Skills Become Visible
📱 TikTok's Ease
Trend-based skill challenges
💼 LinkedIn's Value
Professional validation
🎓 Masterclass's Depth
Learn from experts
🎮 Duolingo's Engagement
Daily practice, XP, levels
📸 Instagram's Social
Follow, like, share
→ Professional skill building as easy as TikTok
The Usta Experience
Vertical video feed
Swipe through skill demos
TikTok-style navigation
#WeldingBasics Challenge
Guided recording template
Step-by-step instructions
Massive Addressable Market
Year 1: 50K users
Year 2: 250K users
Year 3: 750K users
Year 4: 1.5M users
Year 5: 2M+ users
• Tech professionals: 8M
• Skilled trades: 15M
• Creative professionals: 12M
• Healthcare: 10M
• Culinary: 2M
+ Many more verticals
Multiple Revenue Streams
$199-499 per job posting
$15M by Year 5
$9.99/month subscription
Advanced analytics, no ads
$12M by Year 5
Sponsored challenges
Native feed ads
$7M by Year 5
$42M Total Revenue by Year 5
55% EBITDA Margin
Early Validation
"We combine proven models into one platform"
Only Platform with Full Solution
| Feature | TikTok | Usta | ||
|---|---|---|---|---|
| Video-First | ✓ | ✓ | ✗ | ✓ |
| Professional | ✗ | ✗ | ✓ | ✓ |
| Skill Proof | ✗ | ✗ | ✗ | ✓ |
| Guided Content | ✗ | ✗ | ✗ | ✓ |
| Job Matching | ✗ | ✗ | ✓ | ✓ |
Proven Launch Strategy
Single Vertical
→ Launch with welding/trades
→ 25 Master Ustas
→ 10K users
Prove unit economics
Adjacent Verticals
→ Expand to tech, design
→ 100 Master Ustas
→ 100K users
Achieve product-market fit
Scale
→ All professional skills
→ 500+ Master Ustas
→ 1M users
Network effects kick in
Path to $42M Revenue in 5 Years
| Year | Users | Revenue | EBITDA | Margin |
|---|---|---|---|---|
| Year 1 | 50K | $250K | -$600K | -240% |
| Year 2 | 250K | $2M | -$200K | -10% |
| Year 3 | 750K | $9M | $3M | 33% |
| Year 4 | 1.5M | $22M | $11M | 50% |
| Year 5 | 2M+ | $42M | $23M | 55% |
Experienced Team
[Your Name]
Previous experience building platforms
[Add your background]
Actively building advisory board with experts from: Creator Economy, EdTech, Social Platforms, Skilled Trades Industries
Hiring: 2 engineers, 1 designer, 1 growth marketer with seed funding
Investment Opportunity
Product Development: 35% ($525K)
→ MVP completion, iOS & Android
User Acquisition: 35% ($525K)
→ Master Ustas, paid marketing
Team: 25% ($375K)
→ 2 engineers, 1 designer, 1 marketer
Operations: 5% ($75K)
→ Legal, tools, services
Where We're Headed
→ Single vertical
→ 100K users
→ Product-market fit
→ All skilled professions
→ 1M users
→ International expansion
→ Default skill validation
→ 10M+ users globally
→ Industry standard
Every skilled professional has an Usta profile
"Where professionals become masters"
• LinkedIn/Microsoft (professional network)
• Meta (social + video)
• Indeed/Glassdoor (job matching)
• Coursera/Udemy (learning)
→ Comparable: $500M-2B range
Master your craft
TikTok of Professional Skills
50M+ Market Opportunity
$42M Revenue by Year 5
Raising $1.5M Seed
"Follow the trend. Prove the skill. Build your career."